Macy’s Thanksgiving FOOHs — Scaling 3D Production

I worked with Studio Loop on Macy’s 2025 Thanksgiving campaign, a 37-day production spanning 86 deliverables for a wide range of major brands.

I led the production of 25 fully animated 3D videos inspired by fake out-of-home advertising, while also contributing to modeling and animation. A weekly production pipeline kept each batch moving clearly through creation, review, and delivery.

The visual idea was a parade of products inspired by the Macy’s Thanksgiving Day Parade. Everything was delivered on schedule, and the teaser reached more than 75 million combined views across Instagram and TikTok.