Time Master 70 — AI-Assisted Art Direction and 3D Production

Time Master 70 was created for Ferro & Company to introduce a new watch colourway through a visual world inspired by 1970s design.

I used AI-assisted concept development to explore the direction early, then built the final scene in 3D around warm sunset light, leather, wood, and carefully selected period references.

An animatic locked the camera and timing before production, while reusable watch assets and colour variations made the final film, campaign stills, and social formats easier to produce consistently.