Rome Related: Thrift Ecommerce Store for Luxury Brands
Frankpeter Ani
Year: 2023
Role: Product Designer (Web & Branding)
Project Brief
Rome Related, founded by musician Rome XVII, is a fashion resale brand where he sells thrifted versions of his original designer outfits. The goal was to build a platform that kept the luxury feel of high-end brands while making them affordable and accessible to a wider audience.
Key Learnings
Authenticity builds trust: Clear storytelling + strong visuals matter even more when selling thrifted luxury.
Luxury doesn’t need clutter: Minimal design keeps the focus on the product and its story.
Community drives conversion: Rome XVII’s personal connection to the clothes made the store more relatable and engaging.
Like this project
Posted Sep 11, 2025
I designed a sleek e-commerce website for Rome XVII to resell his original designer outfits at discounted prices. I created a masterclass webpage to convert.
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1
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Timeline
Mar 28, 2023 - Apr 12, 2023
