Woz is an AI product that helps users build mobile apps through prompts. They needed a landing page that clearly explained the product, captured attention fast, and converted curious visitors into early users or leads.

Landing page strategy

Visual concepting in Figma

Full Framer implementation

Iterative collaboration with co-founders

I started by understanding Woz's vision in depth through async messages and Looms from the founder. I asked direct questions like:

What’s the single most important thing a user should know after 5 seconds?

Do we want to build hype or guide with clarity?

Based on that, I created three initial Figma layout explorations:

A bold hero with a looping video showing prompt-to-app generation components

A simple value prop stack with icons and scroll-in animations

A split layout with one side showing AI components flowing in an animated way.

The founders preferred the “hero-first clarity” version, so I refined it. Here are designs that didn't make the cut.

The tone of the headline (from minimal to confident)

AI demo visuals, where I created placeholder UI to simulate Woz’s interface

CTA placement and copy, testing "Get Started" vs "Create App" vs "Generate"

The page structure stabilized into:

Hero with subheadline + looping app generation animation.

Who Woz offers services for

How Woz works with you (reliability, speed, design quality)

Social proof + founder highlight

Pricing Plans

Clear CTA again

Initially, we had multiple sections that was tweaked down to focus on Woz's most priority value prop. Then finally the design was approved after narrowing down the sections.

After approval, I rebuilt the entire page in Framer with:

Responsive layout for mobile

Scroll-based animations

Optimized load speed for LCP (largest contentful paint)

Hover + tap effects on CTA and demo elements

Components and CMS structure on the framer

Also made sure I named all my layers 😇

I also worked with their developer to plug in early email capture.

The landing page was live within 10 days

Used in pitches, onboarding, and partnership decks

Helped secure early interest from AI-native communities

Now serves as the visual foundation for Woz’s public brand

High appraisal and feedback from current businesses using Woz.