Christeen — Brand Identity

The Christeen brand is a trailblazing lifestyle brand offering products designed to embrace the intricacies of the female body and cater to every aspect of women's lives. Inspired by the core belief that 'diversity' fosters creativity, innovation, and a deeper understanding of humanity, the brand challenges societal norms by encouraging open discussions about the physical body and normalizing conversations about sex. With a strong commitment to inclusivity, the brand advocates for accepting all body forms and seeks to empower women by celebrating their unique identities. Through this project, I aimed to create a platform that promotes body positivity, fosters empathy, and empowers women to embrace their individuality without shame or inhibition.

Support: This project centers on the belief that diversity is a celebration of each individual's inherent worth. Using a powerful metaphor, the focus is on expressing the unique anatomical identities of women, highlighting their differences as sources of strength and mutual support. The aim is to foster an inclusive environment that embraces and empowers women to embrace their distinctiveness, encouraging unity and solidarity among them. Through this work, I seek to promote a profound understanding and appreciation of diversity, celebrating the beauty and resilience that arises when women come together in harmony.