Gaia — Brand Identity

Pailary Pailinlada

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Brand Designer

Graphic Designer

Packaging Designer

Adobe Illustrator

Adobe Photoshop

PROJECT: GAIA Lifestyle Brand Design Project

Mother Archetype (1 in 4 of the Feminism Graphic Design - Senior Project)
The Gaia brand is a lifestyle brand dedicated to offering women's daily necessities, inspired by the concept of Ecofeminism, which recognizes the deep connection between women and nature. With a strong focus on preserving the ecosystem and promoting ethical practices that respect both people and the planet, the brand empowers its target audience with conscious lifestyles. By aligning with the belief that women and the environment are intertwined, the project aims to support and uplift communities committed to social and environmental responsibility. Through this endeavor, I seek to contribute to a more sustainable and harmonious world, where women play a vital role in nurturing both humanity and nature.

CONCEPT: Nature Connectedness

Support: This project emphasizes the inseparable bond between humans and nature, underscoring the importance of understanding, valuing, and respecting our natural world. By fostering attachment and closeness to nature, we can appreciate its diversity, which serves as the foundation for maintaining a harmonious balance between humanity and the environment. Through the preservation of nature's diversity, we can ensure a sustainable interconnectedness that sustains all living beings and safe- guards the delicate equilibrium essential for the well-being of both nature and humankind.
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Posted Sep 30, 2022

Gaia is a lifestyle brand of daily life products for women.

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Brand Designer

Graphic Designer

Packaging Designer

Adobe Illustrator

Adobe Photoshop

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