The Kult Zimone brand is a bold women's fashion lifestyle brand that celebrates a rebellious femininity identity. Drawing inspiration from Simone de Beauvoir, an influential existentialist writer and philosopher who challenged conventional notions of femininity, the brand seeks to break free from societal norms. By advocating for gender equality, empowering women, and promoting individual freedom, Kult Zimone aspires to redefine the essence of femininity and encourage women to embrace their unique identities with confidence and strength. Through this project, I aim to contribute to a world where women can fearlessly express themselves and stand strong in their pursuit of equality and freedom.