AI Dental Receptionist - UI/UX & Branding Design
Prince Pal Singh
The AI Dental Receptionist - UI/UX & Branding Design
🦷 AI Dental Receptionist — Designing a Smarter, Friendlier Dental SaaS Experience
Overview
In 2025, I had the opportunity to design a web-based SaaS platform for dental clinics in Canada that leverages AI to handle patient calls, bookings, and follow-ups. The product acts as an AI Receptionist, improving rebooking rates, streamlining communication, and helping mid-sized dental clinics focus on patient care rather than admin tasks.
The project was commissioned by Bryan, who had a clear vision and well-defined module breakdown. My role was to translate this vision into a scalable UI/UX design system, high-fidelity mockups, and a fully interactive prototype in Figma.
🎯 Goals
Build a modern, friendly, and professional brand identity aligned with healthcare trust standards.
Create a modular SaaS design system to support rapid MVP development and scalability.
Deliver a clickable prototype that covers all six major modules for demo and investor pitches.
Ensure usability, accessibility, and workflow clarity for different roles — Receptionist, Dentist, and Clinic Owner.
AI Dental Receptionist Prototype
🧩 Key Modules Designed
1. AI Receptionist Call Insights
A central dashboard that transcribes, summarizes, and analyzes patient calls using AI.
Key Features: Call playback, AI summaries, sentiment detection, and suggested actions.
Design Approach: Minimal, data-first layout with conversational color accents to humanize the AI’s presence.
2. Embeddable Booking Intake (iFrame Widget)
A booking experience inspired by Calendly but tailored for dental treatments.
Key Features: Provider selection, treatment type, date/time picker, and patient info form.
Outcome: Reduced booking friction and enabled integration into clinic websites.
3. Role-Based Dashboard
Dynamic dashboards that adapt based on the user’s role.
Owner View: Revenue, top treatments, patient growth metrics.
Dentist View: Treatment schedule and active patient list.
Receptionist View: Daily calls, missed appointments, and reminders.
4. Communication Hub
Unified inbox combining SMS, calls, and patient messages.
Key Features: Reply, assign, tag, and flag directly from the thread.
Design System Elements: Consistent iconography, spacing, and quick-action badges for clarity.
5. CRM (Lead Pipeline)
Pipedrive-inspired CRM to manage leads and patient inquiries.
Views: Kanban and list mode.
Key Interactions: Drag-and-drop leads, inline editing, and color-coded status tags.
6. Schedule Management
Calendar for dentists to manage appointments, block time, and handle leave schedules.
UX Challenge: Sync with external calendars and clearly display availability overlaps.
Solution: Color-coded event states with visual sync indicators.
Design System
🧠 Design System Highlights
I created a lightweight yet scalable Figma design system, including:
80+ components (buttons, inputs, tabs, modals, etc.)
Color tokens with accessibility contrast ratios
Typography hierarchy optimized for clinical environments
Iconography inspired by modern healthcare apps
Responsive grids for desktop and tablet
This ensured consistency across all modules while enabling future scalability.
🎨 Branding Direction
The brand identity reflected trust, care, and intelligence — values central to the dental profession.
Primary Color: Cool blue (trust and professionalism)
Accent Color: Mint green (freshness and friendliness)
Typeface: Inter + DM Sans for readability and modern appeal
Logo Concept: A clean mark symbolizing the connection between patients and AI assistants.
🧭 UX Process
Discovery: Reviewed module breakdown and user roles provided by the client.
Wireframing: Created low-fidelity flows for each module.
UI Design: Translated wireframes into high-fidelity Figma mockups.
Prototype: Linked key user flows — booking, dashboard navigation, and communication.
Design System: Built reusable components for development handoff.
💬 Client Feedback
“Prince really helped get us from point A to Z. Looking forward to requesting another contract asap.”
— Bryan (Client, Canada)
🚀 Impact
Delivered six complete SaaS modules with a cohesive brand and UI/UX system in record time.
Simplified complex workflows for multiple user roles.
Accelerated the client’s MVP development, helping them present confidently to investors.
💡 Key Takeaways
AI is revolutionizing the way dental practices interact with patients.
Designing for trust and empathy is crucial when introducing automation in healthcare.
A strong design system saves a significant amount of time during the MVP and later scalability phases.
🧰 Tools Used
Figma (Design & Prototype)
Zeplin (Handoff)
Miro (Flows & Collaboration)
ChatGPT & Runway (AI content & concept generation)
Like this project
Posted Oct 8, 2025
I designed a next-generation Dental SaaS platform powered by an AI Receptionist. The goal - Automate appointments and uncover insights into patient drop-offs.
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Timeline
Aug 3, 2025 - Oct 15, 2025
