Five-page professional services site with training

A demo built for a specific brief. Not client work: the material shown is sample data, so what is on display is the mechanism.

I built a professional services website demo for a sample bookkeeping practice with exactly the pages the brief lists: Home, About/Story, Services, Calendar and Contact, each laid out in Squarespace's section-and-block structure and built only from built-in block types. The story runs from a one-line promise on Home to the founding story on About/Story; credibility comes from client quotes, years in practice and a fixed-price promise. For future Google and Meta advertising, each of 4 services has its own anchor as an ad destination, 5 conversion events are mapped to Google Ads conversions and Meta standard events, UTM and click IDs are kept for the visit and written into the booking and contact forms as hidden fields, and the tags have one reserved slot in the site header. The Calendar page lets a visitor pick a day and time and counts the booking as a conversion. A training handout covers 8 basic updates. The heaviest page weighs 12.6 KB and makes no third-party request.