SaaS Marketing UGC Platform Design
MarketPryce: UGC Maketing Platform
MarketPryce is a platform that allows student athletes to connect with brands and companies, and create sponsorship opportunities.
Student athletes view on dashboard
Project Summary
(5 designers + 1 project manager + client)
Targeted college athletes and provided gamified and trendy interface
Redesigned their mvp focusing on improving the onboarding process and interface of the dashboard
Added left navigation bar for more organized and intuitive guidance on user experience.
Presented new UI and finalized the style guide for their future use
Scaled the usability by conducting user testing and made improvements based on feedback
Delivered developer hand-off file with annotations and measures
Deliverables
Timeline: 1.5 month
- Consultation with the client
- Heuristic Evaluation
- Persona
- Mood board
- Wireframes
- Style Guide
- High-fidelity UI designs
- Prototype
- User Testing
- Developer Handoff
The Challenge: How might we enable student athletes to easily discover, connect with, and collaborate on brand campaigns through a streamlined and intuitive platform experience?
Student athletes often struggle to discover, connect, and collaborate with brands in a streamlined and professional way. The process of finding relevant campaigns, applying, negotiating terms, and delivering content is fragmented and inefficient—especially for individuals with limited time and experience managing brand partnerships.
Our challenge was to design a seamless end-to-end platform experience that empowers student athletes to easily apply to campaigns, communicate with brands, and activate user-generated content collaborations—all while ensuring clarity, efficiency, and brand alignment throughout the journey.
🧭 Student Athlete User Journey
1. Discover Campaign Opportunities
Motivation: Looking for brand deals that align with their personal goals or niche
Action: Logs into the dashboard to view available campaigns
Touchpoints: Campaign listings
Outcome: Identifies a campaign of interest
2. Apply to Campaign
Motivation: Wants to collaborate with a brand and gain exposure or compensation
Action: Find a campaign and expresses interest. Filtered based on media. (Would be nice to filter by interests, sport type, follower count, etc. for future improvement)
Touchpoints: Application form or "Apply" button
Outcome: Application is submitted and awaits review
3. Matched by Brand
Motivation: Hopes to get selected and start collaborating
Action: Waits for the brand to review and respond
Touchpoints: Notification system on Chat
Outcome: Brand reaches out if there's a fit
4. Initiate Conversation
Motivation: Clarify expectations and negotiate terms
Action: Uses in-app chat to discuss campaign details with the brand
Touchpoints: Chat feature on dashboard
Outcome: Both parties agree to proceed
5. Finalize Collaboration
Motivation: Secure the deal and begin creating content
Action: Confirms deliverables, timeline, and compensation
Touchpoints: Chat or agreement summary on deals provided from the brands
Outcome: Deal is finalized and confirmed
6. Launch UGC Campaign
Motivation: Fulfill commitment and promote the brand
Action: Creates and shares user-generated content
Touchpoints: Content tracking tools. Performance dashboard. (Profile: exiting page)
Outcome: Campaign is live, and performance is tracked
Chat screen
Application list screen
Outcome
While delivering the rebumped MVP, the project was transitioned to a third-party design team. However, we ensured continuity by providing a comprehensive style guide for future development and design alignment.
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Posted Jul 12, 2022
Produced MarketPryce's onboarding page and dashboard. Delivered heuristic evaluation, persona, wireframes, high fidelity mockups, style guide, and user testing.
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