Innovating with a fintech human touch
XY Tan
Created bank’s narrative around fintech that touched human hearts — from blockchain in supply chain finance to enabling finance for underserved communities to robotics in agriculture
Created content to enable front office to present the proposition to clients and also on owned, earned and paid media that achieved above industry benchmarks
Hosted clients and members of the public at an interactive “making your financial decisions” booth at industry event and also held tours at the office
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Posted Oct 1, 2024
Stringing disparate business parts into a cohesive story about digital innovation
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