Fintech campaign
XY Tan
Led my global bank’s fintech marketing campaign, and the business is one of the fastest growing businesses within the bank today.
Found and created avenues for client engagement at industry and proprietary events e.g. Dubai Fintech Summit, Money 20/20, Singapore Fintech Festival; created video interview series exploring trends with fintech founders, positioning the bank as a go-to partner in emerging markets; curated range of content – from payments to crypto to SPACs – that scored above-industry benchmarks.
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Posted Oct 1, 2024
Campaign that aimed to connect fintechs with the banking industry saw stellar results and propelled double-digit business growth
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