Marketing campaign at IMF-World Bank Group Annual Meetings
XY Tan
Led my bank’s engagement efforts at the Meetings with state ministries, senior management and investors
Created host of content for owned media to promote the bank’s efforts in line with the Meetings’ key objectives
Hosted events with economic opinion leaders and the bank’s chairman and senior leadership
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Posted Oct 1, 2024
Successful marketing campaign at the Meetings exercising the marketing mix to connect senior leadership with state ministries and investors
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