Universal Music Group - Sollos D2C App
Katrina Hobbs
Global Head of Marketing for forthcoming UMG-owned wellness subscription app, overseeing Brand, Digital, Community, Influencer, PR, Partnerships, CRM, ASO and SEO.
Formed part of the initial leadership team for UMG’s largest spending consumer project, onboarded external agencies and wider marketing team.
Implemented global 2024 GTM strategy with 7-figure budget.
Advised on content strategy and strands, liaising with major UMG artists on wider content, marketing and partnership opportunities.
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Posted Apr 16, 2024
Head of Marketing for Universal Music Group's forthcoming audio wellness D2C app.
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