Quack - Growth Marketing Manager

Growth marketing manager for social networking app, targeted at teens and college kids in the US and LATAM.

Developed and executed strategic vision for user acquisition across paid channels for the US and LATAM markets.

Hands-on management of digital channels (Tiktok, Snapchat, Facebook, Instagram, YouTube, UAC, Apple Search) with upper and lower funnel activity (awareness to acquisition). 

Reduced CPI by 78% over an 8 month period through testing, targeting and creative optimisations.

Revamped the creative and content strategy and planning, and oversaw briefing and management.

Created and implemented ASO strategy, leading to a 15% increase in conversion rate. 

Manage yearly budget of $2m, including reporting and forecasting.

Direct report of one (marketing executive).