Disney+ EMEA Subscriber Acquisition Manager

Paid Social Lead for 24 EMEA markets across Facebook, Instagram, Snapchat and TikTok, leading campaign strategy and testing roadmap, managing an 8-figure yearly budget. 

Launched 9 new markets across Facebook, Instagram and Snapchat in Disney+ EMEA and MENA launch in June 2022, +65% above subscriber acquisition forecast.

Led EMEA as the first region globally to launch TikTok Disney+ acquisition activity in 2021. 

Rolled out a campaign restructure on Facebook and Instagram across 20 markets, improving volume by +11% and lowering CPA by -11%. 

Expert at maintaining key stakeholder relationships with senior leadership and local market teams, presenting in weekly trading meetings. 

Hands-on experience with in-platform social campaign management in addition to multiple agency management.