Disney+ EMEA Subscriber Acquisition Manager
Katrina Hobbs
Paid Social Lead for 24 EMEA markets across Facebook, Instagram, Snapchat and TikTok, leading campaign strategy and testing roadmap, managing an 8-figure yearly budget.
Launched 9 new markets across Facebook, Instagram and Snapchat in Disney+ EMEA and MENA launch in June 2022, +65% above subscriber acquisition forecast.
Led EMEA as the first region globally to launch TikTok Disney+ acquisition activity in 2021.
Rolled out a campaign restructure on Facebook and Instagram across 20 markets, improving volume by +11% and lowering CPA by -11%.
Expert at maintaining key stakeholder relationships with senior leadership and local market teams, presenting in weekly trading meetings.
Hands-on experience with in-platform social campaign management in addition to multiple agency management.
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Posted Apr 16, 2024
Subscriber acquisition manager for paid social across 20+ EMEA markets.
