Lemon | Full Web Rebuild & Ongoing Partner

Full rebrand implementation and ongoing Framer execution for one of Argentina's leading fintech platforms.

Lemon is an Argentine fintech platform offering crypto and financial services to millions of users. Their web presence is a core part of their brand and acquisition funnel — it needs to move fast, look sharp, and stay consistent with a design system built by an in-house team. I came in as their Framer implementation partner for a full rebrand, then stayed on as their ongoing web executor — handling everything that needs to ship on the Framer side without bottlenecking their design or marketing cycles.

The design team owns creative direction in Figma. I own speed and precision in Framer. My job is to take their work and make it live — pixel-accurate, production-ready, and fast. Tasks come through Slack; I deliver without meetings, without delays, and without asking twice. This is an async, ongoing relationship built on trust and execution — not project-based.

Full homepage redesign implementing Lemon's new visual identity — translated pixel-perfect from Figma into Framer

~20 interior pages updated and adapted to the new branding system — product pages, sublandings, and feature pages

Ongoing fixes, visual updates, branding adaptations, and new sections as the product evolves

All coordination handled async via Slack — no standups, no friction

Design ships in Figma. I implement in Framer. The handoff is clean, the turnaround is fast, and the output is always production-ready. No bottlenecks, no back-and-forth, no guesswork — just execution at the pace a fintech company actually needs.

Need a reliable Framer partner who can implement at the pace your team ships? Let's talk.