VELUNE — Botanical Skincare Campaign VELUNE

VELUNE — Botanical Skincare Campaign VELUNE is a self-initiated fictional skincare campaign exploring ritual, tactile texture and botanical minimalism.

I developed the project as a complete visual system rather than a collection of individual AI images — from the product environment and cream materiality to model application, macro skin imagery and the final short-form campaign film.

The visual direction combines muted botanical green, soft ivory, natural textures and clean studio skin to create a calm but distinctive premium skincare identity.

The final film follows a simple narrative:

Preparation → Application → Texture → Skin → Product

Role: Creative Direction, Art Direction, AI-Assisted Visual Production, Motion Direction

Deliverables: Product Visuals, Beauty Campaign Imagery, Short-Form Motion, Vertical Social Adaptation

Self-initiated fictional brand concept created as a portfolio study.