TRAME NOCTURNE
Creative Direction & AI Visual Campaigns for luxury
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VELUNE — Botanical Skincare Campaign
VELUNE is a self-initiated fictional skincare campaign exploring ritual, tactile texture and botanical minimalism.
I developed the project as a complete visual system rather than a collection of individual AI images — from the product environment and cream materiality to model application, macro skin imagery and the final short-form campaign film.
The visual direction combines muted botanical green, soft ivory, natural textures and clean studio skin to create a calm but distinctive premium skincare identity.
The final film follows a simple narrative:
Preparation → Application → Texture → Skin → Product
Role: Creative Direction, Art Direction, AI-Assisted Visual Production, Motion Direction
Deliverables: Product Visuals, Beauty Campaign Imagery, Short-Form Motion, Vertical Social Adaptation
Self-initiated fictional brand concept created as a portfolio study.
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MACHINA — Automotive Concept Film
A fictional automotive concept developed from technical construction to final campaign motion.
І role:
-Creative Direction
-Automotive Concept Design
-AI Visual Production
-Motion Direction
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THREE COLOUR SYSTEM — Cross-Category Visual Direction
A visual identity study exploring how one restricted colour palette can move consistently across fashion, product, interiors and advertising.
OBJECTIVE: Build a coherent visual universe using only three dominant colour families — navy, olive and sand — across multiple creative categories.
The project demonstrates how colour direction can maintain brand recognition even when subject matter, scale and visual format change.
VISUAL DIRECTION:
NAVY provides depth, structure and visual authority.
OLIVE introduces an organic, slightly unexpected counterpoint.
SAND softens the system through warmth and neutral space.
Rather than repeating the same composition, the palette becomes the connecting element between fashion portraits, accessories, interiors and advertising imagery.
Self-initiated visual direction study created to demonstrate cross-category campaign thinking.
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OBJECT STUDY 01 — Jewellery × Glass
A surreal jewellery study exploring transparency, reflection and the relationship between ornament and sculptural form.
OBJECTIVE: Reframe jewellery presentation through an unconventional object-based composition rather than traditional fashion or product photography.
The study explores how jewellery can become part of a sculptural visual object while remaining the focal point of the image.
Self-initiated experimental jewellery study developed as a portfolio concept.
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