AMBER / Specialty Coffee Brand Identity Brand Identity & Packaging Design

DESCRIPTION AMBER is a specialty coffee brand built around slow mornings, good coffee, and long conversations.

The goal was to create a coffee shop people remember without relying on trends, illustrations, or unnecessary detail. Less elements, stronger recognition.

VISUAL IDENTITY Red became the defining element. Confident, loud, and instantly recognizable across every touchpoint.

Bold typography and editorial layouts do the heavy lifting. The logo, packaging, menus, posters, and signage all speak the same language.

RESULT AMBER doesn't whisper. The identity was applied across packaging, takeaway cups, menus, posters, stationery, and environmental graphics.

One color. One typeface. A brand that sticks.