Fresh Press | Cider Brand Identity & Packaging

FRESH PRESS / CRAFT CIDER Brand Identity Project

Fresh Press is a craft cider packaging project built for a modern beverage brand that balances quality with everyday character.

I developed the full visual system: oversized fruit illustrations, can layout, typography pairing, and color strategy across four flavors. Apple and pear sit in softer, natural tones; raspberry and blueberry push into darker, more saturated territory. Subtle grain textures are layered throughout to give the illustrations a tactile, handcrafted quality.

Everything is designed to stand out on shelf and hold together as a cohesive collection.