Packaging Design Project

Funky Soda is a real commercial project developed for a UAE-based beverage brand entering the U.S. market. The goal was to create a bold zero sugar soda with only 2 calories, built around flavor, personality, and shelf impact. VISUAL IDENTITY

The identity combines oversized fruit with a recurring illustrated character. Each flavor gives her a different personality and story, creating four distinctive SKUs within one recognizable system.

A warm neutral base, bold typography, vivid fruit colors, and playful illustrations keep the range expressive without making the packaging feel visually overloaded. TYPOGRAPHY

The system balances character with function. A strong central illustration leads each can, while nutrition facts, product information, flavor naming, and supporting copy follow a consistent structure across the range.

Thank you for watching, and you can contact me  on these social networks for cooperation: Email: designerkornilova@gmail.com