OAKÖ Brand Identity & Packaging Design

OAKÖ — Matcha & Tea Bar Brand Identity & Packaging Project OAKÖ is a matcha and tea bar brand built around Japanese ceremonial tea culture and contemporary European design. I developed the full identity — logo, typography, color system, and packaging suite including boxes, tin canisters, paper cups, and shopping bags.

The visual system is minimal but distinctive: two greens, bold typography, and a neon cord as a signature detail. Every touchpoint was designed to feel intentional — creating packaging people want to keep, photograph, and remember.

The goal was simple: build a recognizable brand system that could scale across every customer touchpoint while remaining consistent, memorable, and instantly identifiable.