Customer Retention & Churn Analysis Dashboard
Farah Maqbool
Customer Retention & Churn Analysis Dashboard
Project Description
I developed an interactive Customer Retention & Churn Analysis Dashboard using Power BI to help businesses identify churn patterns, analyze customer behavior, and improve retention strategies.
The dashboard analyzes customer demographics, service usage, contract types, billing methods, and spending patterns to understand why customers leave and which segments are at higher churn risk.
Through interactive visualizations and KPIs, businesses can quickly identify high-risk customers, retention opportunities, and revenue impact of churn.
Tools & Technologies
Power BI
Data Cleaning & Transformation
Customer Analytics
KPI Tracking
Business Intelligence
Key Features of the Dashboard
1. Churn Overview
Total Customers
Active vs Churned Customers
Overall Churn Rate
Churn by Gender, Senior Citizen, and Family Status
2. Contract & Billing Analysis
Churn by Contract Type
Churn by Payment Method
Paperless Billing Impact
Monthly Charges vs Churn
3. Service Usage Insights
Churn by Internet Service
Churn by Tech Support
Churn by Online Security
Streaming Service Usage vs Churn
4. Retention Risk Analysis
Tenure vs Churn
Customer Distribution by Tenure
Average Monthly Charges by Churn
High-Value Customers at Risk
Skills Demonstrated
Customer Retention Analytics
Data Visualization
Business Intelligence Reporting
Churn Pattern Analysis
Interactive Dashboard Design
Business Insights Generated
Identified customer segments with highest churn risk
Highlighted contract types with high churn rates
Analyzed service features influencing customer retention
Revealed high-value customers lost due to churn
Deliverables
Interactive Power BI dashboard
Customer churn insights
Data-driven retention recommendations
Like this project
Posted Mar 12, 2026
Developed a Power BI dashboard for customer retention and churn analysis.
