Audiovisual product delivery system in Prestacam
Overview
Prestacam is an audiovisual rental marketplace, founded in 2018 by Ricard Marcet in Barcelona. Currently it has more than 2000 active users who rent their cameras, tripods, lighting products and anything related to this sector.
The brief for this project was clear: Make remote shipments possible for those users who live far from large cities such as Barcelona, Madrid or Valencia, where all rental activity is concentrated, allowing to increase the number of users and expand the community throughout the national territory.
Main objective of the investigation:
What factors are important and which concern the user when renting and sending audiovisual materials.
Secondary objectives:
Level of knowledge of how to make a shipment by the average user.
Management of shipments and receipts of companies.
How this feature is used in other companies.
In the secondary research phase we quickly realized the great interest in incorporating a shipping system by users of this type of product.
In a survey of 50 users, the results were as follows: 75% of surveyed users positively value an integrated delivery system.
Investigating Google Analytics we could verify that 15% access from places where there is no activity.
Primary Research — Interviews
5 interviews were conducted with regular users of Marketplaces and 11 interviews with users involved in the audiovisual world.
From the first 5 interviews the following insights were obtained:
3/5 They have no packaging material.
5/5 They don’t know how they should prepare their package.
4/5 Payment and shipping from the platform gives you more security.
We interviewed 11 professionals between 25 and 40 years old from the audiovisual sector from different parts of the country and the results were these:
10/11 They rent to trusted people.
8/11 They do not have a good complete team
7/11 Come and test the material before renting it
10/11 They are interested in users experience.
We wanted to learn how other platforms are putting into practice both the shipping processes and the visual aspect they use.
For this project, it was essential to work with two user persons, the prester (who rents his equipment) and the renter (who requests the rental from the prester).
After all the investigation phase, we defined that:
Problem Statement & Design Question
Prestacam users who use the shipping method need to ensure the reliability of the person they are dealing with, the delivery time and the good condition of the rented material to have the confidence that everything will go as planned and, in case that something happens, they will be covered.
Before writing the value proposition, we carried out a concept testing proposing different proposals in which we included the verification of the user, the signing of a rental contract and two more proposals that were the video call and take photos before sending the material to ensure the good condition of the product before shipment.
Ideation (value proposal)
A remote shipping system that gives Prestacam users confidence and reliability when renting equipment. Verified and complete profiles ensure compliance with agreed delivery times, security, and proper handling of the equipment during shipping and returns.
To achieve this, we introduce the following functionalities: Verification of the profile, verification of the state of the material before returning it, the option to send the material with the necessary information and all necessary help on packaging.
These functionalities are reflected in the navigation flow of both users, in which we can see that Leire, the person requesting to rent a product from Marcel, must enter their identity document to verify their profile, then obtain information about the prester and , at all times, both obtain information about the product, both on receipt and on shipment.
We designed the first prototype in Low-fidelity that incorporates the proposed functionalities, the necessary changes to the order button and the information that Marcel accepts shipments.
However, we had to make some adjustments that we discovered through testing with 5 users, who told us that the location and ratings should be more visible, without the need to click. These changes are reflected in the Mid-fidelity prototype.
Wireframes
We have also been designing the functionality that allows (and requires) both renter and prester to add their identity document in the verification process several times.
Verification page
Conclusions
The user expects the uploaded photo to appear at the top of the button and not on the button itself. As a company strategy, it is not interesting to add the save checkbox for later uses, since it is strategic that they be saved automatically. The visual way of showing the 2 steps is easily understood and showing it step by step makes it very dynamic.
We strengthen communication and trust by creating a section where Leire must take photos of the product before returning it to Marcel. These are iterations that make this process easier.
The shipping process is perhaps the most delicate part due to the doubts it generates in users.
When the prester creates an ad, the form appears to enter the necessary data to process the shipment.
In 3 steps he can add the necessary information about the package he are going to send.
High Fidelity Design
We used the Maze tool to obtain heat maps and we were able to verify that users clicked on areas that had no interaction.
The material request screen had the longest average user session time and the highest percentage of misclicks.
We conducted a desirability test using Microsoft’s Reaction Card system with nine users. The most frequently chosen words aligned with our intended message: professional, simplistic, rigid, and intuitive, among others.
This project was a finalist in the Hackshow held remotely by Ironhack.
The feedback from the judges was positive, they congratulated us on the work done and said it was a very complete project.
The client is thinking of implementing these functionalities.
I want to thank both the teammates, Álvaro and Irati with whom I carried out the project and the client Ricard Marcet for their predisposition at all times.
Wish you enjoyed it.
Thanks for your time!
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Posted Feb 7, 2025
Prestacam connects professionals to rent camera gear securely, with verified profiles and remote shipping, expanding access beyond major cities.
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