tyle is a mobile-first platform designed to revolutionize how people discover and share recommendations for physical locations such as cafes, hotels, attractions, and hidden gems. Unlike traditional review-based apps, tyle offers personalized suggestions based on your selected interests and social connections within the app.

Designing a smart discovery system that curates places based on user interests and connections.

Creating a clear onboarding flow to introduce the “tyle” concept and user setup.

Balancing rich content with a clean, intuitive interface.

Enabling easy trip planning from saved places.

Adding social features that feel organic and respect user privacy.

As the Product Designer, I led the full design process — from research and concept development to UI design, user flows, prototyping, and developer-ready design handoff. I collaborated closely with the founder to shape the core features and define a scalable visual language. Additionally, I created a modular design system to ensure consistency across the app and support rapid scaling as new features and components were added.

Designed a multi-step onboarding flow with clear visuals and concise copy to introduce users to the concept of “tyles” and help them set up their preferences.

Created and tested multiple layout variations for the Discover, Saved, and Trips sections to optimize user flow and clarity.

Applied subtle microinteractions and animations to make the experience more engaging and intuitive.

Implemented a personalized recommendation system with trending tyles to keep the content fresh, relevant, and socially driven.

Designed the profile and connection experience to highlight each user’s unique travel story and inspire discovery through social context.

Designed a complete MVP interface aligned with modern mobile UX/UI best practices and tailored to the founder’s vision and requirements.

Delivered a polished, developer-ready design that laid a strong foundation for future iterations and scaling.

Received positive feedback on the clarity, aesthetics, and usability of the app during internal reviews and testing.

Positioned tyle as a unique, emotionally engaging alternative to traditional travel and lifestyle apps.

The Discover section is the gateway to exploration. It allows users to view, search, and explore new places curated from personal connections, trending locations, and tailored recommendations — all based on their unique interests and behaviors.

The Saved section empowers users to build their own curated collection of places that resonate — from must-visit destinations to personal hidden gems they don’t want to forget.

The Trips section transforms travel planning into a seamless and collaborative experience. Whether you’re organizing a weekend escape or a multi-city adventure, Trips makes it easy to structure your plans, connect with others, and turn inspiration into action.

The Profiles & Connections sections adds a powerful social layer to the tyle experience — letting users connect, explore, and be inspired by the travel footprints of others.