For a CEO working hard to grow their start-up business, LinkedIn is both a vital tool and a frustrating time-suck.

Posting regularly on LinkedIn is an important way for CEOs and entrepreneurs to keep their names and their businesses front of mind for their network. It's also a key way to showcase their expertise and establish themselves as thought leaders in their market.

However, for a time-stretched business owner, writing and scheduling LinkedIn posts can quickly fall down the list of priorities. I work with CEOs to ghostwrite this content, allowing them the space to focus on more important tasks while maintaining a consistent social media presence.

I understand that they are the subject matter experts in their field so my preferred process is to conduct brief monthly interviews which I then use to create a series of posts for the following weeks. This ensures that their expertise and voice shine through in my writing.

I use my own Google Sheets template to schedule, edit, track and analyse the performance of these posts to help my clients hit their social media goals.

Previously, I worked with the CEO of a social enterprise that specialised in employee well-being and leadership.

Here are some examples of my work: