A digital marketing company seeks to enhance its website's user experience to improve conversion and I was task to conduct an A/B test analysis to identify if the improved version of the website performs better.

I developed an A/B test analysis dashboard using tableau for two distinct versions of the webpages (Version A and Version B) for the marketing team to analyze user engagements metrics in real-time.

The A/B test dashboard visualizes and compares the performance of each metric, allowing stakeholders to be aware of how each version is progressing in real-time.