🎓 Valmont – E-Commerce Experience for a Heritage Fashion Brand
🧩 Project Overview
Client / Brand: Valmont
Role: UX/UI Designer
Tools Used: Figma, Photoshop, Illustrator
Duration: 4 weeks
Platform: Responsive Web (Mobile & Desktop)
Goal: Design an elevated e-commerce platform for Valmont, a luxury menswear brand rooted in the old money aesthetic, focusing on premium tailoring, timeless silhouettes, and storytelling through design.
🧠 1. Research & Inspiration
Explored heritage fashion houses (e.g. Ralph Lauren Purple Label, Loro Piana, Brunello Cucinelli)
Analyzed old money style characteristics:
Minimalism
Earthy, neutral tones
Serif typography & symmetry
Conducted UX benchmarking against Net-a-Porter, Mr. Porter, and Aime Leon Dore
🔍 Insight: Shoppers in this market expect elegance, clarity, and a frictionless journey from discovery to purchase.
🗂 2. Information Architecture
Created a streamlined user flow for:
Homepage → Editorial layout with hero, featured styles, and lifestyle branding
Shop → Category-based filtering with intuitive product discovery
Product Page → Craftsmanship-first layout with related styling suggestions
Account Dashboard → Premium-feel UX for managing orders, wishlists, and returns
Checkout → Trust-building, minimal, and secure
🧱 4. Components & System
Designed a full UI system including:
Responsive navigation with dropdown menus
Collapsible dashboard Navigation
Modular product cards with hover states
Filters popup with material, size, fit, and color
Checkout forms with inline validation
Toast & modal components for cart, login, and confirmations
✨ 6. Outcomes
Clean, modern UX with luxury aesthetic
Scalable design system for future product lines
Thoughtful micro-interactions that reinforce elegance
Positioning that visually and experientially separates Valmont from fast-fashion
0 likes · 9 views · Jun 5, 2025
Designed an elevated e-commerce platform for Valmont, a luxury fashionwear brand.
Timeline
May 8, 2025 - Jun 5, 2025
