E-Commerce Experience for Valmont

🧩 Project Overview

Client / Brand: Valmont

Role: UX/UI Designer

Tools Used: Figma, Photoshop, Illustrator

Duration: 4 weeks

Platform: Responsive Web (Mobile & Desktop)

Goal: Design an elevated e-commerce platform for Valmont, a luxury menswear brand rooted in the old money aesthetic, focusing on premium tailoring, timeless silhouettes, and storytelling through design.

🧠 1. Research & Inspiration

Explored heritage fashion houses (e.g. Ralph Lauren Purple Label, Loro Piana, Brunello Cucinelli)

Analyzed old money style characteristics:

Conducted UX benchmarking against Net-a-Porter, Mr. Porter, and Aime Leon Dore

🔍 Insight: Shoppers in this market expect elegance, clarity, and a frictionless journey from discovery to purchase.

🗂 2. Information Architecture

Created a streamlined user flow for:

Homepage → Editorial layout with hero, featured styles, and lifestyle branding

Shop → Category-based filtering with intuitive product discovery

Product Page → Craftsmanship-first layout with related styling suggestions

Account Dashboard → Premium-feel UX for managing orders, wishlists, and returns

Checkout → Trust-building, minimal, and secure

🧱 4. Components & System

Designed a full UI system including:

Responsive navigation with dropdown menus

Collapsible dashboard Navigation

Modular product cards with hover states

Filters popup with material, size, fit, and color

Checkout forms with inline validation

Toast & modal components for cart, login, and confirmations

Clean, modern UX with luxury aesthetic

Scalable design system for future product lines

Thoughtful micro-interactions that reinforce elegance

Positioning that visually and experientially separates Valmont from fast-fashion