E-commerce Website for Eco-Conscious Packaging

Client Type: B2B Sustainable Packaging Supplier Role: UI/UX Designer & Framer Developer Tools Used: Figma, Framer, Photoshop, Google Fonts

EcoWrap is a modern, conversion-driven e-commerce website created for a sustainable packaging wholesaler. The platform blends intuitive design with a clean, eco-conscious aesthetic to support businesses in sourcing environmentally responsible packaging.

Build trust through transparent, sustainable branding

Create a fast, user-friendly shopping experience

Highlight product impact with clear environmental info

Simplify the checkout and account management process

💡 Research & Planning

Conducted competitive analysis in the eco-packaging space

Identified user personas and pain points

Planned user flows from product discovery to order completion

🖌 UI/UX Design

Designed in Figma with minimalist, grid-based layouts

Used earthy colors (green, kraft brown, white) for eco alignment

Prioritized accessibility, mobile-responsiveness, and ease of use

Added thoughtful CTAs and user onboarding elements

⚙️ Development with Framer

Developed the entire site using Framer, leveraging smooth transitions, responsive layout features, and component-based structure

Implemented product filtering, size and quantity selection on product detail pages

Created a two-column checkout with order tracking and payment options (Stripe, PayPal, Google Wallet)

Built a dynamic FAQ and Account Dashboard with editable user info, past orders, and saved addresses

Significantly improved product engagement and session durations

Optimized mobile experience and checkout flow for higher conversion

Delivered a visually consistent and fast-loading e-commerce interface

Provided a scalable, easy-to-update solution for the client

I help sustainable brands build conversion-focused websites with clean UI, thoughtful UX, and tools like Framer. Let’s work together to bring your vision to life.