Fierce Foodie | Food Logo Design

Portfolio project

The Brief

The "Fierce Foodie" brand needed a logo designed specifically for their line of fryers, built for use across Amazon branding and product packaging. The mark had to feel bold, food-forward, and instantly recognizable at thumbnail scale.

Concept & Direction

The logo centers on a spatula and skimmer icon, tying the brand directly to its product category. The visual identity needed to communicate quality and energy while staying clean enough to work across packaging, listing images, storefronts, and social media.

The name "Fierce Foodie" called for a design that balanced playfulness with confidence. Typography was chosen to feel approachable but strong, paired with an icon that reads clearly at any size.

Logo Presentation

Brand Identity System

The final logo works across light and dark backgrounds, horizontal and stacked layouts, and scales from favicon to billboard. Color variations and lockups were developed to give the brand flexibility across every touchpoint.