Wabi Cosmetics | Logo Design

Wabi Cosmetics is an organic beauty products brand selling on Amazon. They needed a logo that communicated natural, handcrafted quality while standing out in a saturated cosmetics market. The mark had to work at every scale, from tiny Amazon thumbnails to full packaging.

The logo combines two key visual elements: a bowl representing traditional beauty product manufacturing, and droplets symbolizing the incorporation of nature. Together they tell the brand's story at a glance: organic ingredients, crafted with care.

The goal was a mark that felt premium and clean without being generic. Every curve and proportion was intentional.

Multiple directions were explored before landing on the final mark. The process moved from rough sketches to vector refinement, testing the logo across light and dark backgrounds, different sizes, and various mockup contexts to make sure it held up everywhere.

Custom logo mark with integrated brand symbolism

Logo variations (light, dark, monochrome)

Vector source files for print and digital

Brand mockups for Amazon and packaging use

Designed with Adobe Illustrator and Adobe Photoshop.