Vactd | Logo & Brand Identity

Vactd is a vacuum cleaner brand selling on Amazon. They needed a logo and brand identity that felt modern, clean, and instantly communicated what the product was. The logo had to work across Amazon listings, packaging, and marketing materials at every scale.

The core idea was to merge typography with product symbolism. The letter "D" in "Vactd" was designed to resemble a vacuum cleaner, creating a logotype that's both text-based and icon-based in one mark. This dual-purpose approach means the logo tells the brand story without needing a separate icon or tagline.

The identity was built around the logo with a consistent visual language: color palette, typography hierarchy, and layout rules that carry across every touchpoint. The goal was to make Vactd feel like a premium, trustworthy brand in a crowded Amazon category.

Custom logotype with integrated product symbolism (the "D" as vacuum cleaner)

Full brand identity system (color palette, typography, usage guidelines)

Vector logo files for print and digital

Brand mockups for Amazon and marketing use

Built with Adobe Illustrator and Adobe Photoshop.