Elevated Kajabi Website for Presence-Based Journey

We partnered again with longtime client Simon Claridge to redesign key pages of her platform True Better You and support a deep transition in brand voice and strategy. The project marked a shift from a course-centric model to a minimalist, experience-driven space grounded in the Mingjue state. Instead of focusing on more content, the redesign created space for presence, reflection, and gentle transformation.

→ Strategic Redesign of the Homepage → Condensed About section into a single scrollable page → Updated Community page → Built a full Free Training Funnel (registration, training, sales page) → Email automations and sequences to nurture and sell community access → Adjusted Course Pages and Templates to reflect new direction → Technical setup, testing, and support throughout the relaunch

This project was more than a website rebuild - it was a co-creative process of honoring evolution, clarity, and presence. We're proud to support Simon in bringing this refined, intuitive experience to life, where each page invites the user into something deeper. The new platform is now live and welcoming new members.