Complete Website Redesign & Kajabi Funnels

Project Overview We helped ZF Visa, a business run by former U.S. visa officers, fully transform their online presence and client communication strategy. Specializing in U.S. visa support, consultations, and online courses, ZF Visa needed a modern and informative platform to better serve clients from around the world. The project was completed in three major phases, including a complete website redesign and two marketing funnels that continue to run and grow today.

The ZF Visa project began with a complete reimagination of their online presence. Our mission was to design a modern, clean, and effective site that would reflect the credibility of two former U.S. visa officers - and make it easier for visitors to explore their services.

After an in-depth strategy session, we aligned with the client on the new direction, brand voice, and visual identity. We created a fresh color palette, refined typography, and developed wireframes and high-fidelity designs in Figma - all tailored to enhance user experience and conversion.

Once approved, we moved into full development in Kajabi.

Key Outcomes:

✅ Complete redesign of the website structure and layout

✅ Clean and modern UI tailored to ZF Visa’s audience (students, travelers, professionals)

✅ Custom Kajabi build with 6+ fully responsive pages, including home, services, consultation booking, and lead magnet

✅ Seamless integration of product offers, email opt-ins, and payment systems

✅ Mobile-optimized design for perfect experience across devices

🎯 Client pain points addressed: outdated design, unclear service structure, low conversion flow, lack of mobile usability

This phase laid a strong foundation for everything that followed - positioning ZF Visa as a trusted and professional resource in the visa consultation space.

Once the website was fully launched, ZF Visa returned to us with a new goal - to drive consistent organic traffic and build trust with their audience. We proposed a Blog Funnel, aimed at educating readers, positioning the brand as an expert, and ultimately converting visitors into clients.

We began by identifying content pillars that aligned with ZF Visa’s expertise and the most common visa-related questions people search for online. After client approval, we wrote and designed SEO-optimized blog posts tailored to each theme.

Each blog post was carefully created to reflect the visual identity of the site and provide valuable, easy-to-digest content.

✅ Developed strategic content pillars based on audience pain points and search demand

✅ Designed and published 4 blog posts per month on Kajabi, fully aligned with brand style

✅ Implemented custom Blog List, Post, and Search pages for easy navigation

✅ Created a submission form and a custom Thank You page for lead generation

✅ Set up an automated email sequence triggered by blog signups to nurture new leads

💡 Value for the client: consistent weekly content, SEO growth, automated lead capture, increased engagement

This blog funnel is still active today - and we continue to deliver new blog content every month, helping ZF Visa maintain strong visibility and credibility in their niche.

To deepen their relationship with subscribers and maintain consistent engagement, we developed a complete newsletter funnel for ZF Visa. This funnel was built not just to inform, but to educate, build trust, and drive conversions through strategic, personalized email content.

We started with a strategy session to define the core content pillars - focusing on timely topics, student visa tips, and U.S. immigration insights. From there, we created a high-converting newsletter layout on Kajabi and designed the first 8-week email sequence from scratch.

Each email was tailored to meet a specific goal: whether nurturing trust, educating the audience, or promoting services and online courses. Today, this funnel runs automatically, with our team continuing to support the client by creating 4–5 newsletters each month.

Key Deliverables:

✅ Crafted strategic content pillars and hooks for maximum engagement

✅ Wrote and designed 8 custom newsletters, optimized for mobile and brand consistency

✅ Built Kajabi automation and tagging to segment audiences and trigger relevant emails

✅ Integrated selling emails with compelling CTAs and limited-time offers

✅ Continuously monitor performance with A/B testing to improve future campaigns

💡 Value for the client: increased email open and click-through rates, seamless ongoing campaigns, and improved course sales through email.

This email system is still live and growing, proving that a well-planned newsletter funnel can be a long-term asset for any digital business.

Final Outcome: By building a well-structured newsletter funnel aligned with ZF Visa’s goals, we helped them maintain consistent communication with their audience, educate potential clients, and boost course and consultation sales - all through an automated, scalable email system.