We partnered with the Chris Kay team to completely redesign and rebuild their website on Kajabi. The goal was to communicate their offerings better, increase lead qualification, and provide a clean, focused user experience that reflects the depth of their services in off-grid living, mentorship, and education.

Conducted a comprehensive audit of the existing Kajabi website to identify UX gaps, broken flows, and outdated branding.

Mapped out a new site structure to streamline user navigation and align with the client’s evolving business model.

Created a detailed page-by-page wireframe in Figma before moving into development.

Prioritized clarity, conversion, and consistency across all key customer touchpoints.

✅ Outcome: A strategic redesign plan aligned with business goals and user experience best practices.

Rebuilt all core pages (Home, About, Courses, Blog, Contact, etc) using custom Kajabi blocks and layouts.

Implemented responsive design for optimal mobile, tablet, and desktop experience.

Updated system pages and error pages to ensure brand consistency across every interaction.

Integrated clear CTAs and user flows that guide visitors toward discovery and conversion.

✅ Deliverables: Fully functional, high-performing Kajabi site with updated branding and seamless UX.

Built a dedicated registration page to gate access to high-value free resources - converting visitors into warm leads.

Designed a Resources page (Lead Magnet hub) with categorized, downloadable content tailored to the audience’s needs.

Developed a nurture email sequence that introduces the brand, builds trust, and invites leads to schedule a 15-minute consultation.

Integrated automated delivery and tagging within Kajabi for seamless lead tracking and segmentation.

✅ Result: An evergreen lead generation funnel designed to grow the list and drive qualified consultations.

This project reflects a complete Kajabi transformation - from a scattered and outdated site to a sleek, user-focused platform with clear messaging and a built-in lead generation funnel. Our collaborative process allowed us to create a brand-aligned experience that not only looks great but also supports the client's business growth through strategic content and automation.