Ruelle - Homepage Design on Instant

We designed the homepage for Ruelle, a niche fragrance brand offering collections for men, women, home, and unisex. Our goal was to capture the elegance and mood of the brand while creating a layout that’s both inspiring and functional.

Phase 1 – Creative Direction & Design We developed a visual concept that captures the essence of Ruelle - modern, mysterious, and refined. Every section of the homepage was planned to feel immersive while showcasing the brand’s collections with clarity and elegance.

Phase 2 – Instant Platform Implementation We translated the approved design into a functional homepage using Instant, ensuring pixel-perfect alignment, responsive behavior across devices, and intuitive user experience through modular content blocks.

Phase 3 – Scalable Site Architecture The layout was intentionally structured for long-term flexibility. It supports easy additions of future product lines, marketing campaigns, and editorial content - without the need to rebuild or redesign.