Social Strategy for Till Tomorrow

Overview

I worked with the founders of Till Tomorrow in NYC to build their social media presence on Instagram. They currently have a following of 110k and that number is continuously growing.

To kickstart the project I worked with the founders to understand the vision behind their brand. This consisted of better understanding the colors and aesthetic that they feel aligned with their vision.

From there I created a mood board to pitch the aesthetic to the Till Tomorrow team. We then planned out product shoots with models that embraced the aesthetic of the brand.