Overview

I partnered with LULA to create content for their cruelty-free beauty brand. This content was shared across their social media platforms.

LULA sent me some of their amazing products to create social media content for their instagram. I planned out the strategy for the content and aesthetic of the videos to ensure it was aligned with the brands current instagram feed. I took into consideration their brand colors, logo placement and content types. From there I recorded a variety of video options with great natural lighting and a focus on emphasizing the benefits of the amazing LULA products. Before editing the videos, I sent them to the brand to review and share feedback. Once the video was reviewed and iterations were made based on feedback, I worked my magic to bring the final product to life ✨