G-Portal • Branding, Motion

G-Portal is an exclusive, invite-only trading community that needed a brand identity and marketing materials to showcase their professionalism and expertise in the competitive cryptocurrency space. Comprised of experienced working professionals from diverse backgrounds across Web 3.0, G-Portal sought to differentiate themselves from the average retail investor group. Through collaborative discovery sessions and market research, a sophisticated brand was developed to emphasize the unique quality of their community, establishing G-Portal as a reputable and presentable entity for potential partnerships and collaborations with both Web 2.0 and Web 3.0 organizations.

G-Portal experienced a significant increase in brand awareness, with the group's Twitter following growing organically to over 10,000 followers within the first two months. This growth positioned G-Portal among the top trading groups in the NFT space, according to community-sourced tier lists. The group also trended on Whop.com multiple times, receiving overwhelmingly positive testimonials from satisfied community members.

In a rapidly growing market such as the Web 3 space, a strong brand identity contributes greatly to standing out among the competition. By researching other trading groups in the space and understanding the qualities that set successful groups apart, we were able to develop the brand in a way that was both professional and flexible, and that ultimately helped G-Portal effectively communicate naturally with its target audience.