Defined brand tone, voice, and

Defined brand tone, voice, and visual identity for the social media presence of a premium single-ingredient snack brand launching in the Argentine market.

Developed the content strategy, creative direction, and grid aesthetic — conceptualizing and producing each piece using generative AI tools (Higgsfield, Claude, ChatGPT, Canva Pro) to maintain a consistent premium look and feel across all touchpoints.

Responsible for storytelling, campaign narrative, and content production for product launches.