Brand & Content Strategy — Premium Snack Brand

Brand and content strategy for a premium single-ingredient snack brand preparing for market launch. I defined the brand's tone and voice for digital channels, then directed campaign strategy and creative production from concept through execution.

As Brand & Content Strategist, I owned the full strategic and creative pipeline: brand positioning, narrative structure, content grid planning, campaign concept development, storytelling, and campaign imagery direction.

AI tools were integrated throughout the creative process, not as shortcuts but as production multipliers:

Claude — Brand strategy development, narrative structure, and long-form copywriting

ChatGPT — Copy variations, ideation, and rapid concept testing

Higgsfield — Campaign image generation including lifestyle scenes, product placement, and conceptual visuals

Brand tone and voice framework for digital channels

Campaign strategy and creative direction

Content grid with storytelling arcs

AI-assisted campaign imagery (lifestyle, product, conceptual)

Copy system across brand touchpoints

Creative production was handled in Canva Pro, CapCut Pro, Adobe Photoshop, and Adobe Illustrator alongside the generative AI stack.