Staying Connected with Solace

Project Overview

Solace offers a mobile power bank rental solution with stations in public venues like bars, restaurants, and cafes. No more asking venues for chargers—locate the nearest station, unlock a power bank via the app, charge your device anywhere, and return it when done. Simple and convenient.

Our goal was to implement an effective audience strategy that engages users at every stage of their journey. Through detailed audience and competitor analyses, we developed monthly ad campaigns aimed at sustaining volume generation and fostering growth. Achieving a CPL of R5.29 within the first month, we've expanded to over 100 power bank stations across Cape Town, ensuring widespread accessibility and convenience for our users.

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Responsibilities

• Marketing Strategy
• Audience Analysis
• Organic Content Design
• Ad Copy Creation
• Client Consulting
• Boosted Posts
• Paid Ads on Meta
• Competitor Analysis
• Optimisations and Recommendations
• Monthly Reporting and Analysis