Staying Connected with Solace
Taylor Holden
Project Overview
Solace offers a mobile power bank rental solution with stations in public venues like bars, restaurants, and cafes. No more asking venues for chargers—locate the nearest station, unlock a power bank via the app, charge your device anywhere, and return it when done. Simple and convenient.
Our goal was to implement an effective audience strategy that engages users at every stage of their journey. Through detailed audience and competitor analyses, we developed monthly ad campaigns aimed at sustaining volume generation and fostering growth. Achieving a CPL of R5.29 within the first month, we've expanded to over 100 power bank stations across Cape Town, ensuring widespread accessibility and convenience for our users.
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Responsibilities
Marketing Strategy
Audience Analysis
Organic Content Design
Ad Copy Creation
Client Consulting
Boosted Posts
Paid Ads on Meta
Competitor Analysis
Optimisations and Recommendations
Monthly Reporting and Analysis
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Posted Jul 11, 2024
Starting with a robust marketing strategy, Solace successfully expanded their online presence and established over 100 power bank stations across Cape Town.
