Facebook Ads Case Study II

Problem Statement An e-commerce client was struggle to get sales on their website via Facebook Ads. The challenge was to increase their sales and get long term profitability.

Approach >I first audited the account and implemented industry best practices.

> Next, I deep dived into their Website Analytics to study user behaviour and identified the products the users are purchasing the most.

>Based on this data, I created campaigns based on priority. The highest priority would be the best selling products, mid-priority would be products with potential to sell more and low priority would be all the remaining SKUs.

Result Over 35% week-on-week growth, with weekly sales going from 10 to 70 in a span of 12 weeks.