Facebook Ads Case Study
Problem Statement
To obtain conversions from campaign that has been non-performing for a month.
Approach
Carried out account wide audit. Shut down non performing campaigns and created fresh
campaigns with laser sharp targeting to ensure we reach out only to extremely relevant
audience. Also suggested audience bucketing for various creative communication.
Result
Conversions increased by 89% month over month and cost decreased by 12%
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Posted Mar 14, 2023
How I was able to drive incremental conversions from a non-performing Facebook Ads campaign
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