Scaling Pause Breathwork's Evergreen Coaching Certification
Juliet Dakpo
Scaling Pause Breathwork a Wellness Company
Overview:
Pause Breathwork wanted to move away from launch-only sales and scale their evergreen coaching certification. I managed Meta + Google Ads, built an evergreen funnel in GoHighLevel, and restructured their webinar + email automation.
Highlights:
5.78x ROAS
30,000+ leads generated
$900K email-only launch
CPL dropped from $25.89 to $6.13
“You just get our brand and goals. This is what it feels like to finally scale with someone we trust.”
– Samantha Skelly, Founder
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Posted Jul 9, 2025
Managed ads and built funnel to scale Pause Breathwork's coaching certification.
