This campaign focused on helping an indie artist grow her fanbase, email list, and direct community by combining strategic content, performance ads, and community-building tools. We positioned her brand, built a follower growth strategy, ran lead gen campaigns, and developed a community ecosystem to nurture superfans.

🚀 Grew TikTok following from 260 → 800+ in 7 days

📬 Collected 300+ qualified email leads at ~$2.62 CPL

🎯 Achieved viral reach: 1.7M+ views in 27 days, with 80% organic

🔁 Cost per follow as low as $0.42, some creatives at $0.18

💬 Launched Discord community: 20+ early superfans joined

📈 Combined organic + paid reach strategy for ongoing growth

Defined brand positioning and fan identity

Developed a funnel using unreleased demos as lead magnets

Created TikTok + Meta ad strategy to amplify organic reach

Spliced demo content into short-form ad creatives

Built and integrated landing pages + email automations

Introduced community channel via Discord and email nurture

Optimized creative performance across platforms with KPI benchmarks