Brand Expansion & Strategic Positioning for Dr. Natasha Williams
Juliet Dakpo
Dr. Natasha Williams – Brand Expansion & Strategic Positioning
Client: Dr. Natasha Williams | Clinical Psychologist + Keynote Speaker
Tags: Fractional CMO, Personal Branding, Social Strategy, Thought Leadership
Overview:
Already an established clinician, Dr. Williams wanted to expand her brand into media, speaking, and corporate consulting. I led her social strategy, positioned her for national media, and helped shape her brand as a high-demand subject matter expert.
What I Did:
Developed a long-term personal brand roadmap
Crafted a unified message across her media, book, and speaking topics
Led social media strategy to highlight her expertise in mental health, DEI, and corporate wellness
Positioned her for media bookings with story angles + social proof
Optimized content across Instagram, YouTube, and LinkedIn to reinforce expertise
Shaped her speaker funnel to attract premium workshop clients
Acted as strategic advisor (Fractional CMO) across brand partnerships, content, and campaigns
Results:
📺 Became a go-to guest expert for CityNews, Breakfast Television, The Marilyn Denis Show, and more
💼 Landed $60,000+ speaking/workshop engagements
🧠Grew brand from clinical-only to widely sought-after subject matter expert
📚 Positioned her book, thought leadership, and signature talks for high-end B2B clients
📈 Expanded her visibility while maintaining her clinical credibility
Testimonial from Dr. Natasha Williams
Long form sales page for a Digital Course.
Conversational Ads to get booked calls for the High Ticket Offer
We lauched 3 books, rebranded her social media, and hosted 2 Radical Self-Care Summits.
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Posted Jul 9, 2025
Expanded Dr. Williams' brand into media, speaking, and consulting.
