Built with Kit
Post-Purchase Email Flow for Product Reviews
Timothy Olukoya
Situation
An e-commerce brand had low review volume and no systematic way to capture customer feedback after purchase. Reviews were sporadic and relied entirely on customers remembering to leave one on their own.
What I Built
Over 2 months, I designed a strategic post-purchase sequence spanning Klaviyo, Kit, and Go High Level:
Timed email touchpoints calibrated to product delivery and usage windows
Conditional logic that requests reviews at peak customer satisfaction
Multi-platform architecture allowing the flow to work across different tech stacks
Hands-off automation requiring zero manual follow-up
Result
The flow runs entirely on autopilot, consistently generating product reviews without manual intervention or customer fatigue. The brand now has a reliable, repeatable system for building social proof.
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Posted Mar 29, 2026
Designed a strategic post-purchase review sequence over 2 months spanning Klaviyo, Kit, and Go High Level. Timed touchpoints and conditional logic capture reviews at peak satisfaction without customer fatigue.
