A scalable Kajabi ecosystem built to turn expertise into recurring growth.
Michael Vicinelly
B2B ecommerce growth case study
A scalable Kajabi ecosystem built to turn expertise into recurring growth.
VICI moved Perform X beyond the limits of its WordPress learning system—connecting Kajabi to the existing storefront, improving the student journey, and creating a flexible foundation for memberships, community and new training products.
Kajabi migration
WordPress integration
Membership strategy
Growth consulting
Kajabi
Courses, members and automation
3+ years
strategic partnership
Client
Perform X Training
Industry
Online training / sports performance
Location
Vancouver, BC, Canada
Core platform
Kajabi + WordPress
Scale ↑
Unlocked scalability
Moved from a limited WordPress LMS to a platform designed to support continued growth.
UX ↑
Improved student experience
Cleaner, faster and more intuitive course access across desktop and mobile devices.
MRR ↑
New revenue opportunities
A membership framework designed to increase recurring revenue and lifetime value.
01 — The challenge
Perform X had outgrown the system behind its training business.
The existing WordPress course-management setup was limiting scalability, user experience and operational efficiency. The business needed a more robust platform for premium programs, community building and long-term growth—without replacing the website and storefront customers already knew.
01
Platform limitations
The WordPress LMS made it harder to expand the course catalog, automate operations and manage users efficiently.
02
Fragmented learning journey
Students needed faster, more reliable access to premium programs across devices.
03
Growth without a rebuild
Perform X wanted a scalable learning platform while preserving its established WordPress website and ecommerce storefront.
Starting point
A constrained LMS that limited course expansion, automation and the student experience.
Connected learning ecosystem
Kajabi powers courses and memberships while WordPress remains the public-facing storefront.
02 — What VICI did
Migration, integration and monetization—designed as one growth system.
VICI migrated the learning operation to Kajabi while keeping the WordPress storefront intact, then built the membership, automation and strategic framework needed to support long-term growth.
Complete Kajabi migration
Courses, content, users and memberships were moved from the WordPress LMS into Kajabi for a smoother and more reliable learning experience.
01
WordPress storefront integration
The established website and ecommerce storefront were retained and connected to Kajabi for secure, streamlined access to courses.
02
Scalable course infrastructure
Kajabi’s infrastructure now supports unlimited courses, landing pages, automations, user management and future programs.
03
Perform X Plus membership
A subscription framework was developed for exclusive training, new content and community access—designed to grow recurring revenue.
04
Community & automation tools
Email marketing, automations, community features, student engagement tools and secure access controls support the complete member journey.
05
Growth strategy & consulting
Ongoing consultation supports the product roadmap, content strategy, community building, analytics and sustainable brand growth.
06
03 — Experience transformation
The website stays familiar. The learning experience is completely transformed.
Customers can continue discovering Perform X through the WordPress storefront, then move into a dedicated Kajabi environment built for training, subscriptions, communication and community.
Before the migration
A growing training brand was being held back by its course technology.
The old setup created operational constraints and made it difficult to scale new programs, improve access and introduce a stronger membership model.
Limited scalability for courses, users and automation.
A less intuitive experience for students across devices.
No flexible foundation for subscriptions and recurring revenue.
After the migration
A responsive training ecosystem designed for students and members.
Kajabi now supports premium courses, secure access, subscriptions, automated communication, analytics and a clearer learning journey on every device.
WordPress + Kajabi experience
04 — Partnership approach
A careful platform transition with the existing customer journey preserved.
The project combined technical migration, customer access planning, membership design and long-term strategy—without forcing Perform X to rebuild its entire website.
01
Assess
Mapped courses, users, memberships, storefront workflows and future growth requirements.
02
Migrate
Transferred learning content and member data from the WordPress LMS into Kajabi.
03
Connect
Integrated Kajabi with the existing WordPress website and ecommerce storefront.
04
Monetize
Designed the Perform X Plus subscription model and supporting automation framework.
05
Grow
Continued strategic consultation across products, content, analytics and community.
05 — Delivery approach
A course platform became a scalable business model for learning, membership and community.
Scalable
A platform built to grow with new courses, landing pages, automations and members.
Better UX
A cleaner, faster and more intuitive experience for students across devices.
Recurring
Perform X Plus creates new membership and lifetime-value opportunities.
Community
A stronger foundation for ongoing engagement around the Perform X brand.
3+ yrs
A strategic partnership supporting platform decisions and future growth.
06 — Built for what’s next
The new foundation is already supporting the next stage of Perform X.
Two custom training programs are in development and can be offered individually or through the Perform X Plus subscription—without the platform restrictions that limited the previous system.
Engagement snapshot
Industry
Online training / sports performance education
Location
Vancouver, British Columbia, Canada
Involvement
Kajabi migration, WordPress integration, course migration, membership and subscription strategy, email automation, secure access, analytics and growth consulting
Tools
Kajabi, WordPress, ecommerce storefront, membership management, community tools, email marketing and automation
Website
Recommended next steps
Unlimited courses, landing pages, automations and user management.
Membership and subscription access through the Perform X Plus model.
Email automation, community engagement, payments, access control and analytics.
New standalone and subscription-based training programs as the brand expands.
Has your course business outgrown the platform behind it?
VICI helps training brands connect content, commerce, memberships and long-term growth in one scalable digital ecosystem.
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Posted Jul 24, 2026
Migrated Perform X from a limited WordPress LMS to Kajabi, integrated the storefront, and built membership, automation, and subscription revenue frameworks.
